How to Drive Massive Change with Minor Tweaks with Karen Horgan
In this #HCBiz podcast, Karen Horgan, CEO of VAL Health provides insights about how behavioral economics is being used in healthcare today, and how it should be used going forward to drive positive behavior change throughout the industry.
Key insights include:
How behavioral economics is used to influence your decisions every day
How “changing the default” can drive dramatic behavior change overnight
Why things like scarcity, exclusivity, and social proof are such powerful influencers of human behavior
How one practice used behavioral economics to reduce no shows
Why losses are doubly as powerful as gains in driving behavior change
Why focus groups will often fail you
How to use behavioral economics to help employees feel safe at work
How to use behavioral economics to help patients feel safe going to appointments during the COVID-19 pandemic
The importance of creating and maintaining a feedback loop when trying to promote preventative measures
Using behavioral economics to influence up
The importance of using simple language (I’m looking at you… everyone in healthcare )
Why you should always make the right path the easy path