VAL Health: Behavioral Economics Consulting | Health Care | Engagement

Health Behavior Change

Nudge the unengaged


Explore how we apply behavioral economics to improve health and health care

Drive Engagement

We design engagement solutions to drive one-time and ongoing health behaviors using non-financial and financial incentives

  • Increase use of population health and wellness programs
  • Improve condition management and care plan adherence
  • Drive one-time activities, such as program registration or preventive screening
  • Sustain ongoing engagement


Embedded choice architecture, framing, and gamification into the user journey to drive registration and ongoing engagement

Developed emails and SMS messages to recapture disengaged users

Defined multi-channel engagement strategy leading to a 54% increase in members with controlled diabetes

Change Behaviors

We develop customized health behavior change solutions using choice architecture, strategically framed language, social design, and financial rewards

  • Increase adoption of digital tools
  • Encourage appropriate use of care
  • Drive member selection of preferred plans
  • Influence provider behaviors


Crafted targeted messaging to increase online appointment scheduling by 5x

Altered choice architecture and framing in plan design and presentation to increase HDHP selection and HSA contributions

Developed marketing collateral and strategically framed reminders to increase use of mail order pharmacy

Enhance Communications

We simplify messaging and incorporate strategic framing in communications to activate your audience and drive health behavior change

  • Increase call center effectiveness
  • Drive program awareness
  • Improve benefits comprehension


Developed marketing collateral and staff sound bites to increase telehealth adoption by 3x

Crafted simplified member- and broker-facing materials to steer members to appropriate plan usage

Created call center scripts and targeted letters to achieve 40% higher HbA1c testing

Improve Quality Measures

We create member- and clinician-facing solutions to support achievement of quality goals

  • Improve HEDIS scores
  • Close gaps in care
  • Increase preventive screening rates
  • Drive MPR and medication adherence


Developed member marketing collateral and call center scripts with strategic framing to increase mammography rates 20%

Redesigned EHR choice architecture yielding a 25% increase in physicians’ colonoscopy order rates

Created frequent reminders and feedback report emails for patients to drive a 33% increase in medication adherence

Increase Financial Incentives Impact

We provide both customized and turnkey incentive solutions to make your dollars go further while increasing engagement

  • Develop custom incentives programs for members, brokers, and providers
  • Implement turnkey incentives program, VAL Health Rewards
  • Decrease incentives costs and maximize impact of spend


Implemented VAL Health Rewards financial incentives with a digital smoking cessation program and achieved 3.2x the rate of program completion and 44% higher quit rates

Implemented VAL Health Rewards and increased HRA completion rate 2.4x at 50% of the incentives cost

Designed a custom financial incentives strategy to drive initial and sustained engagement with condition management app


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