Health behavior change is about helping people achieve goals they already have, but have a hard time accomplishing.
Recent scientific research has uncovered that we are subject to common decision biases that get in the way of us behaving perfectly “rationally” and achieving our goals, such as:
- InertiaWe tend to stick with the status quo, so it's difficult to start or stop a behavior
- Choice OverloadWe get overwhelmed when we have too many choices, often leading to indecision or regret
- Present BiasWe value rewards in the present more than equivalent rewards in the future
- Loss AversionWe are more affected by losses than we are by equivalent gains
- Social ProofWe are social beings, caring what others think of us and what others do
Through the field of behavioral economics, we now understand that while we might not be perfectly rational, our decisions tend to be predictable. At VAL Health, we harness this knowledge to create health behavioral economics solutions to nudge consumers, patients, members, providers, and other stakeholders to become more engaged in and proactive about their health.