Behavioral Economics: The Last Mile for Engagement.
Today, consumers are at the center of an ongoing transformation in the way health care is delivered, used and covered. Health plans, health systems, and digital health firms are all launching new initiatives to improve care and bend the cost curve.
To succeed, all of these initiatives share a common need: To drive engagement and change behavior. This new white paper explains how tools from behavioral economics amplifies the influence of communications of all types, creating far greater adoption of desired behaviors.