VAL Health: Behavioral Economics Consulting | Health Care | Engagement

Pharma & Medical Devices

Realize outcomes through engagement


VAL Health’s consulting teams create actionable and impactful solutions for pharmaceutical and medical device companies. Explore how we increase device and medication adherence and drive the efficacy of connected devices, apps, coaching programs, medication regimens, and clinical trials.

Drive Digital Health Engagement


  • Increase registration
  • Sustain ongoing engagement
  • Design incentives strategy


Do you want patients to engage with your digital solution?

To support a global medical device company’s new chronic condition management program, we designed a multifaceted incentives program to drive registration and ongoing engagement. Using our Behavioral Economics Toolkit, we nudged consumers to:
  • Complete initial registration and login
  • Enable notifications
  • Engage in daily activities
  • Set and complete a goal

Improve Adherence


  • Increase medication possession ratio
  • Increase adherence to medication regimens
  • Drive appropriate use of medical products
  • Improve engagement with coaching solution


Do you need to improve medication adherence?

To increase medication adherence following a cardiac event, we integrated a monitoring technology with an interactive, email-based social solution using our Behavioral Economics Toolkit leading to:
  • 33% increase in medication adherence

Increase Study Participation


  • Improve patient and provider registration rates
  • Increase sustained engagement
  • Maximize impact of incentives spend


Do you need to accelerate study participation?

To recruit patients for a clinical trial, we developed a two-pronged strategy including social media and providers. Drawing on our Behavioral Economics Toolkit, we created targeted digital ads and physical materials and soundbites for provider offices, which:
  • Achieved target participation rate within the designated recruitment period
  • Minimized recruitment spend

Sample Deliverables

  • Digital solution enhancements

  • Patient adherence program

  • Provider engagement solutions

  • Clinical trial engagement

  • Gamification tools

  • Email, direct mail, and SMS content

  • Pilot testing