VAL Health
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Payers

Produce behavior change where you need it

 

Explore how we deliver stakeholder behavior change to improve population health, close care gaps, and reduce costs

Drive Engagement

CHALLENGES

  • Increase use of wellness and condition management programs
  • Direct members to telehealth or appropriate care setting
  • Increase portal and consumer tool use
  • Engage providers

SPOTLIGHT EXAMPLE

Drafted emails and redesigned portal to drive members to use a condition management program

Close Care Gaps

CHALLENGES

  • Improve Star, HEDIS, CAHPS, and HOS measures
  • Increase preventive care utilization
  • Increase health assessment completion
  • Drive medication adherence
  • Create provider incentives

SPOTLIGHT EXAMPLE

Developed member marketing collateral and call center scripts with strategic framing to increase mammography rates 20%

Communicate Clearly with Stakeholders

CHALLENGES

  • Increase new sales and renewals retention rates
  • Influence provider behaviors
  • Enhance benefits communications
  • Increase adoption of preferred plans

SPOTLIGHT EXAMPLE

Crafted simplified member- and broker-facing materials to steer members to appropriate plan usage

Enhance Financial Incentives Programs

CHALLENGES

  • Improve participation
  • Sustain engagement
  • Lower incentives spend

SPOTLIGHT EXAMPLE

Implemented our turnkey incentives program, VAL Health Rewards, and increased HRA completion rate 2.4x at 50% of the cost