VAL Health
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Member Engagement for Payers

Drive member engagement where you need it

 

Explore how we deliver stakeholder behavior change to improve population health, close care gaps, and reduce costs

Drive Engagement

CHALLENGES

  • Increase use of wellness and condition management programs
  • Direct members to telehealth or appropriate care setting
  • Increase member engagement with portals and consumer tools
  • Engage providers

SPOTLIGHT EXAMPLE

Drafted emails and redesigned portal to drive member engagement with a condition management program

Close Care Gaps

CHALLENGES

  • Improve Star, HEDIS, CAHPS, and HOS measures
  • Increase member engagement with preventive care
  • Increase health assessment completion
  • Drive medication adherence
  • Create provider incentives

SPOTLIGHT EXAMPLE

Developed member marketing collateral and call center scripts with strategic framing to increase mammography rates 20%

Communicate Clearly with Stakeholders

CHALLENGES

  • Increase new sales and renewals retention rates
  • Influence provider behaviors
  • Enhance benefits communications
  • Increase adoption of preferred plans

SPOTLIGHT EXAMPLE

Crafted simplified member- and broker-facing materials to steer members to appropriate plan usage

Enhance Financial Incentives Programs

CHALLENGES

  • Improve participation
  • Sustain member engagement
  • Lower incentives spend

SPOTLIGHT EXAMPLE

Implemented our turnkey incentives program, VAL Health Rewards, and increased HRA completion rate 2.4x at 50% of the cost