VAL Health: Behavioral Economics Consulting | Health Care | Engagement

Patient Engagement & Provider Incentives

Nudge decisions that drive quality


VAL Health’s consulting teams create actionable and impactful solutions for health systems. Explore how we drive behavior change across patients, staff, and providers.

Improve Quality


  • Reduce readmissions
  • Increase use of remote patient monitoring programs
  • Direct members to appropriate care settings
  • Improve MIPS scores and support APMs


Do you need to close care gaps to drive quality?

A health system needing to drive quality improvements partnered with us to close care gaps. To maximize impact, we prioritized member segments and used our Behavioral Economics Toolkit to create targeted direct mail letters as well as inbound and outbound call center scripts. Results included:
  • 20% increase in mammography rates
  • 35% increase in child vaccinations
  • 40% increase in HbA1c testing

Drive Patient Engagement


  • Increase care plan adherence
  • Drive telehealth adoption
  • Increase patient portal use
  • Improve population health management


Do you have a new technology, service, or product that you want your patients to use?

To support a market-leading integrated health system’s goals, we developed a multi-pronged approach to increase telehealth adoption using our Behavioral Economics Toolkit. Staff- and provider-focused solutions increased patient acceptance of virtual visits, and a patient-focused redesign of the online scheduling process improved telehealth appointment rates. Results included:
  • 2.9x increase in Primary Care telehealth appointments
  • 5x improvement in Pediatric telehealth appointments
  • 3x telehealth visits in specialty department

Change Provider And Staff Behavior


  • Increase appropriate use of high value services
  • Reduce unnecessary care
  • Increase in-network referrals
  • Maximize impact of staff and provider incentives


Do you need to change provider behavior?

A leading academic medical center needed to increase preventive screening rates. To achieve this, we redesigned the choice architecture of the electronic medical record (EMR) using our Behavioral Economics Toolkit, leading to:
  • 25% increase in physicians’ colonoscopy order rates

Sample Deliverables

  • Medication adherence program

  • Website and app enhancements

  • Financial incentives

  • Email, direct mail, and SMS content

  • Call center and IVR scripts

  • In-office patient communications

  • Provider engagement strategy

  • EMR workflow optimization

  • Pilot testing