VAL Health: Behavioral Economics Consulting | Health Care | Engagement

Wellness Incentives for Employers

Make benefits work as intended


VAL Health’s consulting teams create actionable and impactful solutions for employers. Explore how we drive awareness of health and wellness benefits and appropriate use for your employees.

Drive Engagement


  • Improve use of wellness and condition management programs
  • Increase health portal and employee tool use
  • Drive completion of HRAs and annual wellness visits


Are your employees not using your wellness offerings?

A Fortune 50 company focused on building a culture of health partnered with us to increase wellness program engagement. Drawing from our Behavioral Economics Toolkit, we created a calendar-year strategy, including employee communications and financial and nonfinancial incentives, to:
  • Drive biometric screenings and PCP visits
  • Increase wellbeing program engagement
  • Sign up for team-based challenges

Improve Benefits Comprehension


  • Develop employee communications strategy
  • Enhance benefits messaging
  • Steer appropriate use of high- and low-value services


Do you want to steer employees to appropriate care settings?

To increase employee use of cost-effective care settings, we created a multi-pronged behavior change program. Using our Behavioral Economics Toolkit, we designed emails, direct mail, posters, and financial incentives to:
  • Increase awareness of alternative sites of care
  • Drive telehealth adoption for non-urgent conditions
  • Increase Center of Excellence use for specified surgical procedures

Influence Plan Selection and Use


  • Increase adoption of preferred plans
  • Increase HSA adoption and contributions
  • Direct employees to appropriate care setting


Do you want to nudge employee plan selection?

To increase acceptance and selection of consumer-directed health plans, we drew on our Behavioral Economics Toolkit to redesign the framing and presentation of plans during open enrollments. The solution influenced employees to:
  • Increase the selection rate of HDHPs over traditional PPO plans
  • Boost HSA contributions

Enhance Financial Incentives Programs


  • Improve participation
  • Sustain engagement
  • Lower incentives spend


Do you need to effectively use your incentives budget?

To help a large government employer achieve its target health risk assessment (HRA) completion rate, we implemented our turnkey incentives platform, VAL Health Rewards. This led to:
  • 2.4x participation rate compared to a traditional fixed value incentive
  • 47% cost savings per HRA completion

Sample deliverables

  • Health plan design

  • Wellness program strategy

  • Financial incentives

  • Pilot testing