VAL Health: Behavioral Economics Consulting | Health Care | Engagement

Wellness Incentives for Employers

Make benefits work as intended


Explore how we drive awareness of health and wellness benefits and appropriate use for your employees

Drive Engagement


  • Improve use of wellness and condition management programs
  • Increase health portal and employee tool use
  • Drive completion of HRAs and annual wellness visits


Are your employees not using your wellness offerings?

A Fortune 50 company focused on building a culture of health partnered with us to increase wellness program engagement. Drawing from our Behavioral Economics Toolkit, we created a calendar-year strategy, including employee communications and financial and nonfinancial incentives, to:
  • Drive biometric screenings and PCP visits
  • Increase wellbeing program engagement
  • Sign up for team-based challenges

Improve Benefits Comprehension


  • Develop employee communications strategy
  • Enhance benefits messaging
  • Steer appropriate use of high- and low-value services


Do you want to steer employees to appropriate care settings?

To increase employee use of cost-effective care settings, we created a multi-pronged behavior change program. Using our Behavioral Economics Toolkit, we designed emails, direct mail, posters, and financial incentives to:
  • Increase awareness of alternative sites of care
  • Drive telehealth adoption for non-urgent conditions
  • Increase Center of Excellence use for specified surgical procedures

Influence Plan Selection and Use


  • Increase adoption of preferred plans
  • Increase HSA adoption and contributions
  • Direct employees to appropriate care setting


Do you want to nudge employee plan selection?

To increase acceptance and selection of consumer-directed health plans, we drew on our Behavioral Economics Toolkit to redesign the framing and presentation of plans during open enrollments. The solution influenced employees to:
  • Increase the selection rate of HDHPs over traditional PPO plans
  • Boost HSA contributions

Enhance Financial Incentives Programs


  • Improve participation
  • Sustain engagement
  • Lower incentives spend


Do you need to effectively use your incentives budget?

To help a large government employer achieve its target health risk assessment (HRA) completion rate, we implemented our turnkey incentives platform, VAL Health Rewards. This led to:
  • 2.4x participation rate compared to a traditional fixed value incentive
  • 47% cost savings per HRA completion

Sample deliverables

  • Health plan design
  • Wellness program strategy
  • Financial incentives
  • Pilot testing