VAL Health
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Digital Health Engagement

Achieve lasting engagement with digital health products

 

Explore how we nudge users to engage with new and established digital health solutions

Drive Registration

CHALLENGES

  • Generate program awareness
  • Drive users to sign up
  • Reduce drop-off during registration and onboarding

SPOTLIGHT EXAMPLE

Crafted marketing collateral and enhanced the registration choice architecture to increase sign up rates

Sustain Ongoing Engagement

CHALLENGES

  • Drive online activities
  • Drive offline activities
  • Habituate desired behaviors

SPOTLIGHT EXAMPLE

Embedded choice architecture, framing, and gamification into user journey to drive digital health engagement

Re-Engage Users

CHALLENGES

  • Prompt users to log back in
  • Drive users to take a call or attend a meeting
  • Nudge users to start a new activity

SPOTLIGHT EXAMPLE

Developed emails and SMS messages to recapture disengaged users

Design Financial Incentives Strategy

CHALLENGES

  • Drive registration
  • Sustain engagement
  • Maximize impact of incentives spend

SPOTLIGHT EXAMPLE

Designed custom financial incentives strategy to drive initial and sustained engagement with condition management app