VAL Health: Behavioral Economics Consulting | Health Care | Engagement
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Digital Health Engagement

Maximize digital health engagement

 

VAL Health’s consulting teams create actionable and impactful solutions for digital health clients. Explore how we nudge users to engage with new and established digital health solutions.

Drive Registration

GOALS

  • Generate program awareness
  • Drive users to sign up
  • Reduce drop-off during registration and onboarding

SPOTLIGHT EXAMPLE

Do you need more people to use your solution?

To increase enrollment in a digital disease management program, we defined high-impact value propositions and crafted strategically designed emails and direct mail. Our solutions incorporated framing and choice architecture from our Behavioral Economics Toolkit to drive members to sign up. Results included:
  • 70% increase in email click-through rate
  • 9% increase in program enrollment through direct mail

Sustain Ongoing Engagement

GOALS

  • Drive online activities
  • Participate in offline activities
  • Habituate desired behaviors

SPOTLIGHT EXAMPLE

Do you have a digital solution that consumers aren’t using frequently enough?

To achieve sustained engagement in a new chronic condition management program, we created broad and focused strategic solutions to habituate desired behaviors and keep consumers coming back. Using our Behavioral Economics Toolkit, we nudged consumers to:
  • Set and complete a goal
  • Participate in a peer mentorship program
  • Use app regularly
  • Remain engaged over time

Re-Engage Users

GOALS

  • Prompt users to log back in
  • Drive users to take a call or attend a meeting
  • Nudge users to start a new activity

SPOTLIGHT EXAMPLE

Are your users dropping off?

To recapture inactive users, we developed a multi-channel re-engagement strategy. The series of push notifications, emails, and text messages drew on numerous elements from our Behavioral Economics Toolkit to nudge users to:
  • Log back in
  • Set a new goal
  • Reconnect with their health coach

Design Financial Incentives Strategy

GOALS

  • Drive registration
  • Sustain engagement
  • Maximize impact of incentives spend

SPOTLIGHT EXAMPLE

Do you need effective incentives to keep users engaged?

To drive lasting engagement in a condition management app, we designed a custom incentives program including gamification and cross-module financial elements. Drawing on multiple elements from our Behavioral Economics Toolkit, we compelled users to:
  • Complete registration
  • Commit to personalized goals
  • Engage with multiple program modules
  • Participate in campaign-based activities throughout the year

Sample Deliverables

  • Website and app enhancements

  • User journey optimization

  • Email and SMS content

  • Call center and IVR scripts

  • Print marketing copy

  • Gamification tools

  • Financial incentives

  • Pilot testing