VAL Health
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Client Page Test (Pharma)

Achieve lasting engagement with digital health products

 

Explore how we nudge users to engage with new and established digital health solutions

Drive Digital Health Engagement

CHALLENGES

  • Increase registration
  • Sustain ongoing engagement
  • Design incentives strategy

SPOTLIGHT EXAMPLE

Do you want patients to engage with your digital solution?

To support a global medical device company’s new chronic condition management program, we designed a multifaceted incentives program to drive registration and ongoing engagement. Using our Behavioral Economics Toolkit, we nudged consumers to:
  • Complete initial registration and login
  • Enable notifications
  • Engage in daily activities
  • Set and complete a goal

Improve Adherence

CHALLENGES

  • Increase medication possession ratio
  • Increase adherence to medication regimens
  • Drive appropriate use of medical products
  • Improve engagement with coaching solution

SPOTLIGHT EXAMPLE

Do you need to improve medication adherence?

To increase medication adherence following a cardiac event, we integrated a monitoring technology with an interactive, email-based social solution using our Behavioral Economics Toolkit leading to:
  • 33% increase in medication adherence

Increase Study Participation

CHALLENGES

  • Improve patient and provider registration rates
  • Increase sustained engagement
  • Maximize impact of incentives spend

SPOTLIGHT EXAMPLE

Do you need to accelerate study participation?

To recruit patients for a clinical trial, we developed a two-pronged strategy including social media and providers. Drawing on our Behavioral Economics Toolkit, we created targeted digital ads and physical materials and soundbites for provider offices, which:
  • Achieved target participation rate within the designated recruitment period
  • Minimized recruitment spend

Sample Deliverables

  • Email and SMS content
  • Print marketing copy
  • Website and app enhancements
  • Call center and IVR scripts
  • Member messaging
  • Broker communications
  • Premium increase and termination letters
  • Product design
  • Adherence programs
  • Gamification tools
  • Financial incentives
  • Pilot testing