VAL Health
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Client Page Test (Health Systems)

Achieve lasting engagement with digital health products

 

Explore how we nudge users to engage with new and established digital health solutions

Improve Quality

CHALLENGES

  • Reduce readmissions
  • Increase use of remote patient monitoring programs
  • Direct members to appropriate care settings
  • Improve MIPS scores and support APM models

SPOTLIGHT EXAMPLE

Do you need to close care gaps to drive quality?

A large innovative regional health system aimed to increase community mammography rates. We developed targeted direct mail pieces using our Behavioral Economics Toolkitto drive eligible women to:
  • Become aware of the service
  • Understand benefits of preventive care
  • Schedule a mammogram

Drive Patient Engagement

CHALLENGES

  • Increase care plan adherence
  • Drive telehealth adoption
  • Increase patient portal use
  • Improve population health management

SPOTLIGHT EXAMPLE

Do you have a new technology, service, or product that you want your patients to use?

To support a market-leading integrated health system’s goals, we developed a multi-pronged approach to increase telehealth adoption using our Behavioral Economics Toolkit. Staff- and provider-focused solutions increased patient acceptance of virtual visits, and a patient-focused redesign of the online scheduling process improved telehealth appointment rates. Results included:
  • 2.9x increase in Primary Care telehealth appointments
  • 5x improvement in Pediatric telehealth appointments
  • 3x telehealth visits in specialty department

Change Provider And Staff Behavior

CHALLENGES

  • Increase appropriate use of high value services
  • Reduce unnecessary care
  • Increase in-network referrals
  • Increase impact of staff and provider incentives

SPOTLIGHT EXAMPLE

Do you need to change provider behavior?

A leading academic medical center needed to increase preventive screening rates. To achieve this, we redesigned the choice architecture of the electronic medical record (EMR) using our Behavioral Economics Toolkit, leading to:
  • 25% increase in physicians’ colonoscopy order rates
  • Improvement in patient completion rates of colonoscopies

Sample Deliverables

  • Email and SMS content
  • Print marketing copy
  • Website and app enhancements
  • Call center and IVR scripts
  • Member messaging
  • Broker communications
  • Premium increase and termination letters
  • Product design
  • Adherence programs
  • Gamification tools
  • Financial incentives
  • Pilot testing