VAL Health

Behavioral Economics Thought Leadership

Leaders in health engagement


We are the recognized thought leaders in health behavioral economics.

The VAL Health team includes strategists, technologists, academics, and physicians. We combine the latest research and thought leadership with extensive commercial experience to create actionable and impactful solutions.

A proven approach to behavior change

Our founding academics pioneered the field of health behavioral economics. Their thought leadership and research on patient engagement, provider behavior change, benefit design, medication adherence, diabetes management, and health wearables is regularly published in leading peer-reviewed journals such as The New England Journal of Medicine, The Journal of the American Medical Association, and Annals of Internal Medicine.

Make research actionable

Research-backed evidence fuels our engagement designs, while our commercial expertise ensures solutions are actionable. Our clients have achieved measurable results such as 4x increase in program enrollment and 6x increase in digital portal use.

Experience across the health care industry

VAL Health delivers results across the health care industry through digital health engagement, closing gaps in care, steering to appropriate care settings, and optimizing financial incentives for members, patients, consumers and providers. Clients include digital health companies, health systems, payers, pharmaceutical companies, government agencies and Fortune 100 employers.

Information alone does not drive behavior change.
— Dr Kevin Volpp