Dr. David Asch speaking.
Over 90% of successful companies started out in a direction different from what later defined their success. Beyond health care, the field of innovation has shifted from idea generation to rapid cycle empirical testing. Yet in health care, we often scale new process or technical solutions too quickly, without recognizing the disciplinary steps required to make new approaches useful and valuable. Consequently, many of the best lessons in health care innovation derive from other industries such as retail, entertainment, travel.