DR. DAVID ASCH SPEAKING
Behavioral Economics and the Patient Experience
The healthcare industry strives to engage patients and optimize their experience, and regularly introduces new tools and strategies in pursuit of this goal. Innovative health systems are leveraging the latest science in behavioral economics to meet patients where they are and engage them in self-management. In this breakout session, Dr. David Asch, Executive Director of the Penn Medicine Center for Innovation and co-founder of VAL Health, will use evidence-based case studies to show how behavioral economics can nudge patient behavior change while preserving empathy.
- Understand core principles of behavioral economics
- Become familiar with evidence-based applications to drive patient engagement
- Learn about effective incentive designs to nudge behavior change